Research, Strategy, Design

UX Pearls occur when the grit of experience polishes problems into impactful, beautiful solutions.

From clean energy to education to industrial operations, take a peek at design thinking and strategic product leadership in action.

About

Hello, there. I'm Julia Wilson.

I bring logic, creativity and joy to product design, user research and team management by applying systems thinking, empathy and connection to complex challenges.

How I Create Impact

Bring Clarity Early to Ambiguous Projects

I facilitated workshops with utility managers and technical experts to define core program needs and the product requirements that would support success.

Deeply Understand Use Cases to Create Simplicity from Complexity

I designed and tested digital tools on a tight timeline while advocating for utility users and their success in grid operations.

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Build Solid Relationships with Users and SMEs

I drove digital adoption from the ground up in the energy industry by partnering with frontline operations teams to create ownership in the environmental applications.

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Normalize Getting Messy, Creative and Honest with Key Stakeholders

I facilitated design thinking exercises to understand challenges and build customer centric journeys that support business goals.

"I love being on calls where Julia is present.

I can guarantee she'll ask the hard questions."

~ Senior Product Manager at Uplight

Curious, direct and delicate, each at the right time.

My Portfolio

Select a case study for a deeper dive.

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