Research, Strategy, Design
UX Pearls occur when the grit of experience polishes problems into impactful, beautiful solutions.
From clean energy to education to industrial operations, take a peek at design thinking and strategic product leadership in action.
About
Hello, there. I'm Julia Wilson.
I bring logic, creativity and joy to product design, user research and team management by applying systems thinking, empathy and connection to complex challenges.

How I Create Impact

Bring Clarity Early to Ambiguous Projects
I facilitated workshops with utility managers and technical experts to define core program needs and the product requirements that would support success.

Deeply Understand Use Cases to Create Simplicity from Complexity
I designed and tested digital tools on a tight timeline while advocating for utility users and their success in grid operations.

Build Solid Relationships with Users and SMEs
I drove digital adoption from the ground up in the energy industry by partnering with frontline operations teams to create ownership in the environmental applications.

Normalize Getting Messy, Creative and Honest with Key Stakeholders
I facilitated design thinking exercises to understand challenges and build customer centric journeys that support business goals.



